The Essential Elements That A Great Business Website Needs To Have
Having a business website does not automatically mean that people are going to visit it or that the website will convert visitors into paying customers. The design of your website will play a large role in this and this is why you need to know about the essential elements that the website must have. We spoke to Dux Digital and got some tips on how to create an amazing business website. These elements will make your website more user-friendly and will increase the conversions.
A Logical Roadmap
Before our site is set to live, you need to ensure that it makes sense. This is important for user experience and for SEO as Google and other search engines will take the structure of the website into account. If you have a website that does not have any logical navigation, people are not going to stay for very long. You will also not rank very well because the search engines will determine that you are not offering value to their users.
Crucial Business Information
A mistake that many businesses make when building their website is to focus on the about page or the graphics. These businesses will often neglect elements such as the contact information or directions to their business. This is vital information that you need to have on your website and it needs to be in a place where visitors can easily find it.
When creating your about page or the mission statement, you should keep the text to a minimum. This is due to the fact that most people will skim this information and only look at the facts that they feel are important. Having only one or two sentences can work better than a whole page of information.
There are other pieces of data which will fall into crucial information depending on the type of business that you run. If you have a physical location, you need to include this information on the website. You may also want to consider offering directions from major areas or landmarks. If you run a restaurant, you should also consider having a menu on your website so people can see what you serve.
Contact information is also vital for any business website and its importance cannot be stressed enough. You need to include a phone number for your business if you have one as well as an email address. It is important that you not have this information as part of a picture as it needs to be in text. When the information is in text form, visitors can copy the information or click on it to use it.
You may also want to consider having a contact form on your website. You can preset the fields that you want people to complete before they send the form. Once the form has been submitted by the visitor, it will go directly to an email address that you have chosen.
There are many essential elements that need to be part of your business website. A logical structure is important for SEO and user experience. You also need to include all crucial business information as well as ways for customers to contact you.